What is SCIENCountErs?

Meet the Team

John W. Moore 
Institute for Chemical Education Director
John Moore has served as the director of ICE since 1989, when he moved to the University of Wisconsin–Madison as professor of chemistry. His research, development, and dissemination efforts starting with Project SERAPHIM served as a prelude to ICE, the Chemical Education Digital Library (ChemEd DL), and the education and outreach efforts of the Nanoscale Science and Engineering Center (NSEC). He has led ICE in a wide range of endeavors that have evolved with changes in science, teacher interest, and support. These include summer workshops for teachers, summer chemistry camps for middle school students, the publication and dissemination of materials for teachers, development of demonstrations and hands-on activities, adapting advances in materials science and nanoscale science into materials that teachers can use. He and Andrew Greenberg head the education/outreach efforts of NSEC, a multi-million multidisciplinary Nanoscale Science and Engineering Center, NSEC, at UW–Madison. He is also the PI of the ChemEd DL project, a part of NSF's National Science Digital Library, as well as the author of many textbooks, including a major general chemistry text.

For more information about John Moore's professional activities, visit his UW Research Group page.


Andrew Greenberg
Institute for Chemical Education Associate Director
Andrew Greenberg coordinates ICE's education and outreach efforts. These range widely, including SCIENCountErs, REU and RET summer programs, Nanoscience Webquests, online nanoscience courses for teachers, nanotechnology teacher workshops, and nanoscale museum exhibits.

As an Associate Faculty Associate in the Department of Chemical and Biological Engineering, Andrew serves as the Co-Leader of the Education and Outreach Group for UW-Madison's NSEC project (Nanoscale Science and Engineering Center). He is also the Director of the REU (Research Experience for Undergraduates) in Nanotechnology and the REU in Chemistry and Chemical and Biological Engineering programs.


Francisca Jofre
SCIENCountErs Director
As the ICE Outreach Specialist, Francisca Jofre works with students at many levels and in different settings to promote positive attitudes towards science, lead hands-on activities, and nurture self-confidence in future scientists. She works with the Boys and Girls Clubs of Dane County, through the SCIENCountErs outreach program, to organize weekly science based activities; she is an adviser to SPICE (Students Participating In Chemical Education), an organization of undergraduate students who perform chemistry demonstrations targeted to elementary and middle school students. During summers Francisca runs a variety of Chem Camps for middle school students in the Chemistry building at the University of Wisconsin-Madison.

Francisca received her BS in chemistry from the University of Maryland, College Park, and an MS in Organic Chemistry from Iowa State University in 2003. As a graduate student she enjoyed working with Professor Thomas Greenbowe on a project to develop web based animations and improve laboratory procedures. In 2006 she moved to Madison and began working at the UW-Madison Nuclear Magnetic Resonance Facility, NMRFAM, as an Associate Researcher collecting and assigning data for a metabolomics database. Because she missed working in education, she decided to divide her time between NMRFAM and outreach efforts at ICE.


Sara Kobilka
Outreach Specialist
Sara is the newest member of the SCIENCountErs team and focuses on informal science education and professional development for volunteers. Sara previously worked at the Science Center of Iowa (SCI) in Des Moines, initially presenting science in schools across the state and later managing the camps program, spearheading efforts to work with under-served populations and leading professional development workshops for scientists. Prior to SCI, she also served as the interim executive director of the Iowa Arboretum.

Sara has a degree in Broadcast Journalism from the University of Missouri, Columbia and an Atmospheric and Oceanic Science BS from UW-Madison. She worked as an on-air meteorologist and reporter at KOMU (NBC affiliate in Columbia, MO), WXOW (ABC affiliate in La Crosse, WI) and ABC5 (ABC affiliate in Des Moines, IA.) She is passionate about science communication and working with youth. Along with her work at the university she is actively involved with the Portal to the Public Network and SciGirls.